Thai Rung is the only Thai car assembly company, established in 1967, assembling Isuzu and Nissan vehicles. In addition to this activity the company sells its own brand car, under Thairung, based on the Isuzu and Nissan vehicles. The company is listed on the Stock Exchange of Thailand (SET), but is 64% ownedy by the Phaoenchoke family members. Mrs. Pranee Phaoenchoke is the CEO of the company.In the 3rd quarter of 2003 sales of the long awaited Adventure Master, based on the Isuzu D-Max pickup finally got under way. There are about 300 units sold/month, to be increased to 500 units. In the meantime the Xciter sales were around 100 units/month.SKD kits of are currently being exported to China and Iran. Thai Rung plans to follow Isuzu on supplying Adventure Master kits to other countries, like Egypt, Kenya, Philippines.